Great businesses, built to last.
Aurelia Lifestyle Brands invests in businesses people love that strengthen communities and create local jobs. We focus on premium, brick-and-mortar services with durable demand and clear fundamentals, then grow them through hands-on execution and thoughtful market presence.
Our Investment Philosophy
Our selection process is focused and practical. We look for businesses with repeat demand, strong fundamentals, and the ability to grow through complementary local services, community alignment, and experienced leadership.
1
High touch, repeat demand
In-person, brick-and-mortar services people return to, where experience, consistency, and relationship building support loyalty, retention, and steady utilization.
2
Strong fundamentals
Clear unit economics, durable margins, and operational clarity, with a realistic path to performance improvement and long term value creation.
3
Local fit
Businesses that naturally complement one another within a market, enabling us to expand our relationship with customers and our impact on the local market.
Work with Aurelia Lifestyle Brands
We are currently in discussions with other high-touch, brick-and-mortar services businesses in Marin that share Aurelia Lifestyle Brands commitment to positive contributions to the social and environmental ecosystem and real community engagement and re-investment. If that sounds like you, let’s connect.
Spavia Marin
A premium wellness business with durable demand, strong systems, and clear local alignment.
PORTFOLIO SPOTLIGHTSpavia Marin is the kind of business Aurelia Lifestyle Brands is built to back: a premium service business with durable demand, strong unit economics through a recurring revenue model, and deep alignment with the Marin community. Spavia Marin’s membership-based, hyper-personalized wellness model and exceptional guest experience enabled by our proprietary technology platform supports repeat visits, customer loyalty, and strong long-term unit economics.
Spavia Marin also reflects the values behind Aurelia Lifestyle Brands. Through Spavia Green, the business emphasizes sustainability, cleaner products, reduced waste, and a lower environmental footprint. Community engagement is also a cornerstone of Spavia Marin: in addition to creating local jobs, Spavia Marin will give back to the local community through Spavia Cares and other community engagement programs.
Spavia Marin is coming soon. Follow us for updates.